The rise of fast fashion means 6,000 kilograms of clothing is dumped in landfill every 10 minutes in Australia.
This is a huge environmental problem, especially when you consider it also takes about 7,000 litres of water to produce just one pair of jeans.
Many other fast-fashion items – that’s mass-produced and cheap-to-buy clothing items that follow the latest trends – are also donated to charity shops. However, due to low quality and oversupply, much of this also ends up in landfill.
If you’ve become a victim of fast fashion by wearing items only once or twice before discarding them, we encourage you to follow our tips. By making a few simple changes, you’ll save money, time choosing what to wear and help save the planet one clothing item at a time.
- Avoid impulse shopping and retail therapy. Save your money for something more substantial, such as a home renovation or a holiday.
- If you need a new clothing item, consider borrowing or renting, purchasing second hand or through a clothes swap.
- Try not to buy cheap, low quality items that will wear out quickly. Consider the environmental impact and buy good quality clothing made from sustainable natural materials if possible.
- Reduce the amount of clothing and shoes you have and get creative with different ways of mixing and matching items. Many of us only wear 20% of the clothing and shoes we own. By doing a wardrobe audit, you might also speed up decision making on what to wear.
- Shop for fashion brands with accreditation from Ethical Clothing Australia (ECA).
- Consider the environmental impact when buying new items. The fashion industry is responsible for enormous amounts of water consumption and carbon emissions.